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Ocean's of Love

Most of the prints that I do, are my own work.  Funnily enough, I think I can't draw.  I am certainly no artist.  I guess that is just my own being "down on myself" thing.  Takes me back to high school art class.... and then all the way through Fashion School.  I never thought I could draw, but somehow I got by.... and actually I got great marks! So now with my own clothing line, I need to come up with NEW art for my prints every year.  Its daunting.... especially when you consider yourself "art challenged". I often find photos of real shells or real ocean objects, put them on a lightbox and paint over them with ink, adding a swirl or...

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What I learnt from 4 years of being a BUYER

As I am starting my preparations for Surf Expo (our biggest show of the year) I had a flash back to several years ago, when I was a buyer preparing to travel to the summer trade shows.  I remember the preparations for a buyer to be far more challenging than they are for me now as a vendor. Although I started West Indies Wear in 2006, I was running my business at night and weekends only for the first few years.  From 2007 to 2011 I worked as General Manager and Head Buyer for a chain of gift shops in S.Maarten.  The founders of this company had sold after nearly 40 years of hard work, building up their little gift...

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